How to avoid pages in SMM. SMM - difficulties and underwater stones.
Previously, we talked about how SMM can help small businesses. And now we give advice on how to avoid the main mistakes in the development path and warn about the difficulties.
Many are amazed: the number of subscribers, activity increases, traffic and sales are absent! The truth is that measuring SMM effectiveness by the number of deals is not correct.
Accounts increase brand recognition, create good reputation, stimulate interest in the product.
This is a long-term communication channel.
BYPASSING THE CUSTOMER
Advertising on social networks has not started. In this case, create a portrait of the client in all its details:
- Learn his interests, behavioral characteristics, buying habits
- Segment users and show different ads to different groups
- Test assumptions with a small budget
ONE SOCIAL NETWORK GETS GREAT RESULTS, BUT IN ANOTHER - THE NUMBER OF INDICATORS ARE EQUAL? YOU MAY NOT HAVE A TARGET AUDIENCE IN THIS AREA. THIS ISSUE
YOU WILL NEED TO SOLVE:
refuse this social network or try to attract its users.
How to advertise PVC pipes on Instagram? Such an issue is relevant for anyone whose product is intended for mass use. Here it will be necessary to find unusual methods of approach.
For example, adjusting ad promotion goals:
1 - BUILD YOUR HR-BRAND WITH THE HELP OF SOCIAL NETWORKS.
Talk about employees, corporates and trainings, publish vacancies.
With this, you will get the professionals faster and easier.
2 - CREATE ASSOCIATION BASED ON THE PRINCIPLES OF SUPPORT SERVICE.
Explain how to use your product or service, share lifehacks. Answer questions promptly — so you can be sure of recommendations and positive feedback.
3 - WORK FOR QUALITY NOT QUANTITY.
Leave an interesting comment for those who research your topic. They will not exactly be indifferent and will be active in commenting.
4 - GREAT SPEED
SMM is a great tool for reputation management.
THIS INCLUDES THE FOLLOWING:
- Monitoring alerts
- Dealing with negative comments
= Communication with potential customers
The main difficulty is quick response. It is necessary to quickly eliminate negativity, calm conflicts and respond to positive feedback. At this time, special services come to help. For example, YouScan, Wobot, Hootsuite allow you to monitor alerts. In Google Alerts, it is possible to subscribe to keywords and receive quotes by email with their alerts.
CLICKBAIT AND SPAM
Make sure that you attract the attention of the customers.
HERE IS YOUR CHECK SHEET:
- You don't type it by clicking a button on a verse-title.
- Print a diverse and interesting comment
- Use hashtags that are relevant to the topic of the post.
- Maintain a balance between activism and black-collar work.
- Do not make notes on users' posts and photos.
- Do not abuse sales promotions.
AVOIDING ALL CHALLENGES IN SMM IS DIFFICULT, BUT POSSIBLE! IN THE MOSCOWBUSINESS SCHOOL SEMINARS, IT WILL HELP TO CREATE AN ACCURATE PORTRAIT OF THE CLIENT AND TO TURN THE SOCIAL NETWORK INTO A TOOL FOR SALES.